Relic - Matthew Willse

Relic is currently invite only. Contact me to inquire about releasing albums for your band or label.

Relic: New Media with Soul

Reconnecting Fans & Artists

Music is Universal. Streaming brings us music, but has lost the soul of our shared IRL experience.

Album releases, mixes, and sharing should be cultural experiences. Gifting should be ubiquitous.

But fans stream alone & musicians earn fractions of pennies. The shared experience has been reduced to taps and likes.

Powering Artists

For a musician to earn $15/hour for 1 month, the either need:

737,142 Spotify streams
198 Albums sold

Album sales have vanished. Relic brings them back.

Relic: Music Captivated

Relic is a momento that connects fans to artists in time and place, to their lived experience.

Musicians can sell albums to true fans before streaming to everyone else.
Friends can share albums with friends and lovers.
Taste makers can sell complications as subscriptions or high art.

Each relic is a unique instance, heirloom in your pocket, sharable, marked by life's travels. Albums can be minted and released in limited editions. The object can be simple, compostable or a diamond encrusted one of a kind.

Relic: Key + Platform

Relic: Contains audio, visual, written content. Can contain interactive, fan contributed content.
Relic as Key: Limited editions can unlock art, events, behind the scenes, artist AMA.

People want an IRL Aesthetic Experience

When CDs were introduced, they dominated and greatly increased the market. MP3s and pirating then slashed everything. Even as streaming takes over, the market still has not fully rebounded. And yet, notice...

Vinyl and other physical media persists, still 10% of the market.

Vinyl is growing. Despite its hassles and high cost, people want to share records, display them as part of their identity, and share with friends and family.